Responsible for building and executing within social networks that allows both Click2Rank and our clients to find their voice within their respective communities, grow brand awareness and equity, and increase business success.
Analyze and evaluate both existing and potential social media activities and strategies.
Conduct, gather and analyze market research to determine social media opportunities and competitiveness
Identify, interpret and capitalize on social media trends.
Plan, manage, coordinate and execute all social media programs & initiatives.
Work closely with marketing department to ensure tight integration of all social media programs & initiatives.
Develop unique value propositions, business partnerships, and social media programs that are targeted towards key customer segments.
Achieve targeted results and ensure timely and effective execution of social media tactics and programs.
Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required.
Participate and initiate online conversations across a variety of channels.
Educate and prepare key messaging and presentation materials for senior management and marketing department
Collaborate with internal stakeholders (legal, customer support, sales) to provide support to their initiatives.
Measure the success of social media activities and report the results to management.
Use social listening tools to monitor online conversations
Create, maintain and execute a social media editorial calendar and posting schedule.